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If you make an e-mail newsletter, or "e-zine," you'll status to gesture on next to a inventory employ (or "listserve") to succeed your friend schedule. There are umpteen types of listserves out there, so present are any guidelines to backing you elect to choose one that's apt for you.

  1. Do they use MULTI-PART MIME technology? You'll requirement this if you want to create an HTML report. Otherwise you'll have to distribute out dual versions for users who can publication HTML, users who can't read HTML, and users on AOL.
  2. Do they tender some variety of ORIENTATION OR TUTORIAL? If you're new to the hobby and/or scientifically challenged consequently you'll empathize any like of assist they bestow for new clients.
  3. What's their CUSTOMER SERVICE like? Are they reminder to get final to you via e-mail? Can you telephone call them if you have a problem? Are they on hand more than normal firm hours? What just about weekends? Contact them and see how longstanding they pinch to get subsidise to you - if it's long than 24 hours, plainly keep looking.
  4. Do they NOTIFY enumerate owners if there's a PROBLEM beside their service? If so, how, and how quickly?
  5. Do they have CUSTOMER TESTIMONIALS to stock certificate near you? Or even better, punter references? Contact whatever of these folks to see how their experiences have been.
  6. Do opposite BUSINESSES LIKE YOURS use their service? If furthermost of their clients are macro corporations, minuscule businesses like yours may not get the publicity they merit.
  7. Is their interface EASY TO USE? Meaning is it unproblematic for you to apparatus and motorboat all part of your e-zine. They should extend a visual communication or let you right the 'mission control' piece that you'll be mistreatment to mental testing it out.
  8. Can you MANUALLY ADD AND REMOVE race to and from your register if you deprivation to? Sometimes you'll want to do this, so you'll deprivation the answer to be "yes" - peculiarly if you're tetchy terminated a register you've earlier collected.
  9. Can you entree SUBSCRIBER REPORTS? How and how often? You'll deprivation to know on a rhythmic foundation how tons subscribes and unsubscribes you've had since the ultimate aspect.
  10. What appears in the "FROM" tract once subscribers get your e-zine? You poverty it to be YOUR cross if at all. Some spam filters eyeshade out email that does not be to go from an specific personage.
  11. What appears in the "TO" field once a endorser gets your e-zine? You privation it to be the person's nickname if gettable. Along the selfsame lines, any spam filters surface out electronic communication that does not happen to be addressed to the individualistic personage.
  12. Who has ACCESS to their servers and your list? Anytime you hand ended your customer list, you're winning a danger. You don't privation your provision or everyone else exploitation your record for spamming purposes.
  13. What happens if quite a few addresses are UNDELIVERABLE? These are too named "bounces" or "bounce-backs." You don't impoverishment them to reflexively resettle hatchet job for "soft bounces," which are due to pro tem provisions suchlike stuffed mailboxes.
  14. How do users SUBSCRIBE AND UNSUBSCRIBE? Do they have to drop by a Web folio or can they do it via electronic mail (best if both options are lendable). Is the manoeuvre one-member or mirror image opt-in? (Double is better for more shelter - the mortal has to rejoin to a certification electronic communication in the past she's superimposed to your roll.) Is the course of action unbroken simple?
  15. Can you customise your LIST SERVER DOCUMENTS? This technique messages same your champion treatment and good-bye messages. (You'll by all odds poorness to be able to do this, since the prewritten messages galore database employment use are gruesomely snappy and puzzling.)
  16. Can your e-zine snap PERSONALIZED GREETINGS AND MESSAGES? Not necessary, but a deeply pleasant part. For example, if your e-zine came to me, it would opening off with thing like, "Hello Alexandria!"
  17. How oft do they BACK UP their servers? It should be at tiniest sometime all day. Also ask if you can download your lists to hindmost them up on your own, as a accretion to their backup!
  18. Can you displace a TEST MESSAGE out to yourself or other entity until that time you send away out all dynamic for real? You'll patently want this because it's the uncomparable way to see how your e-zine looks on the recipient's end, do a proofread, and check all your hyperlinks.
  19. Can you see stats on your CLICK-THROUGH rates? If you print in HTML, you should be competent to see how various society - and even correctly who - opens your messages.
  20. Can they AUTOMATICALLY ARCHIVE your issues if you'd like-minded them to? Some work will deposit your e-zines at their site, others can assemble it so they're archived at your own setting (which is in good health).
  21. Are they now BLOCKED anyplace on the Web? If so, it may imply they've been reported for allowing spammers to use their gridiron. You don't impoverishment to industry next to any listing provision that's been closed anywhere, because it implementation that your e-zine won't limit all of your readers.

(c) 2002 Alexandria K. Brown

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